The one-stop-studio for verbal and visual identities
The one-stop-studio for verbal and visual identities
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    Sonder Studio
    Köpenicker Chaussee 4
    10317 Berlin
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    Name des Kunden

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    Challenge

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    Solution

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    Impact

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    Branche

    Branche Lorem Ipsum
    Branche Lorem Ipsum

    Challenge

    Wir haben 1.000 Konkurrenten – wie machen wir klar, dass wir die coolen sind? (Christian Kurtz, Geschäftsführer)

    Solution

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    Leistung 2

    Impact

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    Credits

    Motion Design Neo Motion Studio, Illustration Marie zillgens, Sound Design Sommerfeld Studio

    Awards and Mentions

    2022
    Awwards Site of the day
    2022
    Berliner MarketingPreis
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    Shining Light on the Invisible Market Leader in Legal EdTech

    Lawpilots

    Shining Light on the Invisible Market Leader in Legal EdTech

    lawpilots

    Here's the question: How to talk about data privacy without inducing a collective yawn? Well, how about branding legal e-Learnings as engaging as a Netflix binge?

    Challenge

    Imagine being the market leader, but no one notices. That’s the challenge lawpilots faced. The Berlin-based scale-up had been leading the Legal EdTech field for four years, but externally, it struggled to differentiate itself from competitors. Lawpilots needed a brand identity overhaul to:

    • Outgrow the start-up phase
    • Shift the conversation from price to quality
    • Overtake competitors who may seem more appealing but offer lower quality

    Solution

    The new identity is high-quality and fresh, deliberately reminiscent of an airline – from the unmistakable airline grid to the lawpilots crew led by Lucy Law. The verbal identity took on the impossible: to talk about legal training in a light and fun way, embodying the enthusiasm of the e-learnings that lawpilots offers.

    Impact

    As a result, the Berlin-based scale-up now appears as the dominant player it has been for years. After the rebranding, leads at trade fairs quadrupled. Employee identification with the company rose by 25%, according to an employer survey, fostering a stronger, more cohesive internal culture. They also attracted the attention of investors: lawpilots received an investment in the double-digit millions. And with a renewed sense of self, it’s ready to soar to new heights internationally.

    Branche

    Learn Tech
    Legal Tech
    B2B
    Rebranding

    Challenge

    We are market leaders but no one notices.

    Solution

    Brand Strategy
    Visual Identity
    Verbal Identity
    Social Media Branding

    Impact

    300% increase in direct leads, 25% in crease in employer identification and an investment in the double-digit millions

    Credits

    Awards and Mentions

    2022
    Berliner Marketingpreis (Nomination)
    2023
    ADC Talent Award
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