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    Direkter kontakt
    Sonder Studio
    Köpenicker Chaussee 4
    10317 Berlin
    hallo@sonder.design+49 (0)30 33 02 25 24
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    Das ist ein starker Titel fur die Case Study lorem ipsum

    Name des Kunden

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    Challenge

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    Solution

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    Impact

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    Branche

    Branche Lorem Ipsum
    Branche Lorem Ipsum

    Challenge

    Wir haben 1.000 Konkurrenten – wie machen wir klar, dass wir die coolen sind? (Christian Kurtz, Geschäftsführer)

    Solution

    Leistung 1
    Leistung Lorem Ipsum
    Leistung Lorem Ipsum
    Leistung 2

    Impact

    “Ich bin geflasht. Wir bekommen xyz Anfragen, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. “

    Credits

    Motion Design Neo Motion Studio, Illustration Marie zillgens, Sound Design Sommerfeld Studio

    Awards and Mentions

    2022
    Awwards Site of the day
    2022
    Berliner MarketingPreis
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    Rebranding Berlin’s Tastemakers:
    How Blogger Bazaar became rauwm

    RAUWM

    Rebranding Berlin’s Tastemakers: How Blogger Bazaar evolved into rauwm

    Rauwm

    When You Reach the Top, Extend a Hand: How rauwm shared their influence to shine the spotlight on their community and spark meaningful conversations for change

    Challenge

    When the former Blogger Bazaar reached out to us, they had already made a respectable name for themselves by collaborating with global brands like Gucci and Zalando and being featured multiple times in Vogue.

    But they had so much more to talk about than just fashion. After 8 years in business, they had outgrown their old identity both visually and conceptually.

    Solution

    They wanted to connect their audience to conversations that mattered. But they knew that this responsibility was too delicate to shoulder on their own. Because the challenges we face today are more interconnected than ever before, they demand collaborative problem solving. So they decided to transition to community-sourced content. After all, why would they know more about the rights of trans people than an actual trans person?

    Impact

    The new identity is all about giving space and leaving the stage to their loyal community. We helped rauwm with their new brand strategy, explored possible naming directions, and developed a visual identity that follows the credo: always selfless, never faceless. The new name ‚rauwm‘ just seemed to encapsulate it all: a reference to the German word ‚Raum‘ (English: space), which also happens to be the anagram of ‚Warum‘ (English: why).

    Branche

    Content Creator
    B2C
    Rebranding

    Challenge

    We’ve outgrown our old identity and want to transition from a two-women show to a community-sourced voice

    Solution

    Brand Strategy
    Visual Identity
    Verbal Identity
    Social Media Branding
    UI Design

    Impact

    The rebranding announcement sparked a surge of interest, with engagement levels rising to 4.6 times higher than usual.

    Credits

    Photography Meklit Fekadu Tsige

    Awards and Mentions

    2022
    Awwards Site of the day
    2022
    Berliner MarketingPreis

    Developing the toolbox

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    Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

    Wortmarke
    Key Visual
    Typography
    NN Nouvelle Grotesk
    PP Woodland
    Frame
    Loop
    Grid
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