• Clarity: As magical as their technology is, their communication was just as blurry. It needed to be crystal clear. Despite already supplying two of the biggest pharma companies, they still had to win over investors who didn’t speak science.
• Differentiation: Meanwhile, competitors were marketing themselves as if they were offering rocket science. But it was DiNABIOS that truly had the cutting-edge tech. This competitive edge needed to be unmistakable at first glance.
• Complexity: The true magic (cells and data) was happening inside of their measurement instrument. Where nobody could see it. We had to make the invisible visible. 

We developed the brand motto “From lab to life”. Rooted in their ambition to make the researcher’s journey – from drug development in the lab to real-world application – effortless.

This motto became the foundation for an identity where everything comes to life: the classic logo emerges from a tissue-like mass, grey lab images are replaced with vivid 3D renderings of engineered tissue, and scientific language is paired with barrier-free statements like “With us, tissue is not an issue.”