DiNABIOS

A Comprehensive Identity for Biotech Magic

What DiNABIOS does is true magic: They can turn one of your skin cells into a beating (!) heart cell. This engineered tissue allows them to test drugs and research diseases faster – without animal testing. Our job? To translate their wizardry into something Muggles can understand, too.

Strategy

The new brand strategy revolves entirely around the researcher. By simplifying their journey from lab to life, we aim to make every step effortless. At its core, the brand embodies confidence and clarity – cutting through complexity to empower those driving innovation.

Vision statement: “We aim to make the human body measurable. One organ at a time.”

Positioning card: “DiNABIOS is the trusted guide through the valley of translation in drug development.”

A speaker on stage in front of a slide: the DiNAQUBE, “The only box that helps you think outside of it”

Three stacked violet shipping boxes with the claim “With us, tissue is not an issue” in the shadow of a window

Violet DiNABIOS handbook lying on the DiNAQUBE lab instrument with an open sample drawer

Brand Voice

We created a set of actionable writing rules and examples to ensure the brand speaks with one cohesive voice.

The overarching goal? To spark curiosity. That’s why we layer the communication like a great sandwich: golden and appetizing on the outside (catchy headlines), nutritious on the inside (meaty body copy).

Ad for the DiNAQUBE: “The only box that helps you think outside of it”

Writing rule “Confident”: because we are at the forefront of research, we formulate bold messages

Lab worker with a pipette: “Trust those with a legacy in leading edge technology”

Violet foam: “Manual tissue analysis is a thing of the past. That’s a promise.”

Data reflected in glasses: “Hours of struggling with tissue data analysis? Leave that to your competitors.”

Writing rule “Short & Clear”: we formulate our sentences like a cell – compact but powerful

Sample stored in a cold freezer: “With us, tissue is not an issue”

Researcher putting on gloves in the lab: “Human Insight, Machine Accuracy”

Writing rule “Precise”: in the laboratory every detail counts, so we write specifically instead of vaguely

Illustrated heart cell: “Run sterile tests in 90 s”

Footnote card: “EHT – the beat of advanced cardiac science” with an explanation of engineered heart tissue

Two violet DiNABIOS business cards floating above a light surface

Website mock-up: a researcher in a lab coat holds a sample plate in front of a large round light

from our lab

Services for early-stage drug development

Our versatile screening and phenotyping packages offer everything from drug discovery, safety and efficacy testing to detailed molecular biology insights.

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